How-to17 May 2026 5 min read

How to Brief a Corporate Videographer: What to Send Before the Shoot

A practical guide for marketing and HR teams: what to share with your corporate videographer before the camera comes out, and why a clear brief saves the project.

So you've decided to commission a corporate video. Maybe it's a conference film, maybe a recruitment piece, maybe a partner event you want captured properly. Whatever the shape of it, the single biggest thing that turns a good shoot into a great one is the brief. And the good news is: the brief doesn't need to be long. It just needs to be honest, specific, and sent over before the camera comes out.

Here's what to put in it, why each bit matters, and what genuinely makes the difference on the day.

Start with the one sentence that says what this is

Before anything else, write one sentence that says what the video is, who it's for, and what success looks like. Something like, "A three-minute highlight film of our partner summit, for use on LinkedIn and in our next firm-wide newsletter." That single line is the most useful thing you'll write all day. It lets us frame every other decision, from how many cameras to bring to how the edit should pace.

If you can't write it in one sentence yet, that's fine, it just means the brief is a conversation. Send us what you have and we'll work the sentence out together over a quick call.

Tell us who is going to watch it

Audience changes everything. A film made for an internal HR newsletter is shot, paced and scored completely differently from a piece destined for a sales deck or a public-facing campaign. Two minutes feels short for one audience and forever for another.

Say who the viewer is, where they'll see it, and ideally roughly how long they'll be paying attention. "Trainee solicitors deciding which firm to apply to, watching on their phone after they've already binned three other recruitment videos" is a better brief than "Recruitment." It tells us exactly what we're up against.

The practical day-of details

These are the bits people forget, and they're the bits that quietly run the entire shoot.

  • Date and time, with arrival window. Not just "Thursday." A start, an end, and the moment we need to be set up and rolling.
  • Location, and ideally a contact on the ground. A name and a mobile number for whoever can let us into the building, point us at the loading bay, and tell us where the talent is hiding.
  • Power and access. Will there be sockets nearby. Is the venue okay with us using their lighting. Anyone we need to clear in advance.
  • Who is on camera, and have they been told. Names and roles of the people we're filming, ideally before the day, so they're not surprised when the lapel mic comes out.
  • Any audio constraints. A working coffee machine three feet from the interview chair will defeat any microphone made. Better to know in advance.

The more of this you can send up front, the less time we spend on the day asking questions that should have been answered in the email.

What you actually want to come out of it

This is where briefs most often go thin. "A nice video for our website" is a tone, not a deliverable. Try to be specific:

  • How many cuts? One hero film and a few socials? Just a hero?
  • What length, roughly? 60 seconds for Instagram, 3 minutes for the careers page, 12 minutes for a panel session, all different shoots. (For a deeper take on this, the right length for a corporate video is more about the audience than the format.)
  • What aspect ratio? Vertical and landscape are different camera setups; tell us early.
  • Do you need session recordings, or just a highlight?
  • Subtitles?

These choices feel small, but they shape the entire shoot day. A film that has to deliver in landscape for the website and vertical for socials means different framing on every shot. Knowing that on day one is a completely different shoot to learning it in the edit.

Brand: send the book, but tell us the spirit too

Your brand book is useful, of course. Colours, typefaces, logo lockups, the boring bits we genuinely need. But what we really want is the bit that doesn't live in the brand book: how does this firm actually sound when it talks. Are you the warm one in your sector or the precise one? Are you the firm that takes itself seriously, or the firm that gets the joke?

If you have three or four videos you secretly admire (yours, your competitors', or just anything from the wider world), send the links. It tells us more in five minutes than a hundred-page guideline ever could.

Budget: a range is fine

A real budget, even as a range, is the kindest thing you can give us. We can scope a *£*4,000 film and we can scope a *£*40,000 film, and they are genuinely different shoots: different crew, different kit, different number of edits, sometimes different cameras. What we can't do is read your mind.

A range like "somewhere between £X and £Y, depending on scope" gets you a sharper, more accurate first response, and removes the awkward dance of guessing at it on both sides. For a sense of where most B2B briefs actually land, we've written up a real budget breakdown for corporate event videography in London elsewhere.

What we can do without

It's worth saying what you don't need to send. You don't need a fully written script. You don't need a shot list. You don't need a treatment. We do that. What you need to send is the context and the constraints, and the room to make the film with you.

When in doubt, send a paragraph

If all of that feels like a lot, here's a shortcut. Write a single paragraph that says what you're putting together, who it's for, when and where, and what you want out of it. Send it to us, and we'll come back with the right questions. Briefs evolve. The first one is the start of a conversation, not a contract.

The firms that get the films they want are almost always the ones who tell us, early and honestly, what they're actually trying to do. That's the whole craft of briefing, really. The rest is on us.

Got a brief that touches on this? Tell us about it.

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