How to Brief a Corporate Videographer: What to Send Before the Shoot
A practical guide for marketing and HR teams: what to share with your corporate videographer before the camera comes out, and why a clear brief saves the project.
JOURNALField notes
Notes from the field.
Dispatches on corporate video: how to brief a videographer, what to expect on a shoot day, and the unglamorous craft of making professional firms look properly considered on camera.
Conference Video Recording: What to Expect on the Day
A practical walk-through of how a conference is captured on camera: kit, audio, framing, deliverables, and the moments that make or break the edit.
Graduate Recruitment Videos That Actually Get Trainees to Apply
What makes the difference between a generic early-careers film and one that earns real applications from graduates. A practical guide for HR and early-careers teams.
Corporate Event Videography in London: What It Actually Costs
A real budget breakdown for corporate event video in London, from one-camera highlight films through to multi-day conference capture. What you're paying for, and where to spend.
Video Case Studies That Actually Convert: A Guide for B2B Marketing
Why most B2B video case studies feel like sales sheets read aloud, and how to commission one that earns trust and brings the buyer to the call already half-sold.
How Long Should a Corporate Video Be? (The Wrong Question, Honestly)
The right length for a corporate video isn't a number. It's a function of who is watching, where, and what they need to feel by the end. A practical guide.
Internal Communications Video: Worth Hiring a Professional?
When an internal-comms video genuinely needs a professional crew, and when the iPhone in someone's pocket is enough. A guide for HR and comms teams.
B2B Brand Films: A Practical Guide for Marketing Teams
What a B2B brand film actually does for a professional firm, how to commission one that doesn't feel generic, and why most of them don't earn the budget.
How to Pick a Corporate Videographer in London (Six Questions to Ask First)
What to actually ask a London corporate videographer before signing the contract. Six questions that separate the dependable crews from the impressive showreels.
Corporate Video on a Budget: What You Can Skip, What You Cannot
A practical guide for marketing teams with a real-world budget: where to cut without making the film cheap, and the three things that always have to stay.
Recruitment Film vs. Brand Film: Which One Does Your Firm Actually Need?
Marketing teams often commission a brand film when they need a recruitment piece, or the other way round. How to tell which one your firm is actually looking for, and when each pays for itself.
Filming a Corporate Event in London: A Practical Logistics Guide
What out-of-town marketing teams need to know about filming a corporate event in London: venues, loading bays, sound, parking, and the small things that can swallow a shoot day.
Social Mobility and Inclusion Films: When Professional Firms Get It Right
Why DEI and social mobility films from professional firms so often miss, what makes the rare good ones land, and how to commission one that doesn't end up on the cutting-room floor of credibility.
Video for B2B Thought Leadership: The Quiet Strategy That Actually Works
How professional firms are using video to build genuine thought leadership without falling into the LinkedIn-influencer trap. What works, what doesn't, and how to commission it well.
AI in Corporate Video Production: What Marketing Teams Should Actually Know
A grounded view on where AI tools are genuinely useful in B2B video production, where they aren't yet, and the small things they're quietly changing on the edit timeline.
Corporate Photography for Professional Firms: A Short, Practical Guide
What sits between a generic stock library and a full brand-photography commission. How professional firms can build a useful stills library without overspending.
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